Drew Bartkiewicz
Co-founder & CEO

Co-founder CEO of lettrs is technology and military veteran, Drew Bartkiewicz, formerly an executive of salesforce.com, Mashery, BroadVision, and The Hartford.  He is a graduate of West Point (BS) and Yale (MBA), and has previously co-founded CloudInsure & CyberFactors as CEO.  He supports future Internet initiatives as part of the World Economic Forum’s council of the Internet and has been involved in technology trends since leaving the military as a war veteran.

Roxanne Krumm
Lead Designer

Design letterist Roxanne Krumm is an unusual NYC talent with a penchant for visual, digital, and graphic arts. With a BFA in Design from the University of North Carolina at Greensboro, she has the ability to create websites, motion graphic videos, and traditional design graphics. She produces amazing writing desk themes and lettrs videos to inspire an elevation our words in life.

William Conklin
Creative Director

William Conklin is a designer and craftsman from Greensboro, NC. He graduated with a B.F.A in Design from East Carolina University, focusing on communication design. Since then, he has moved to New York City and worked for years in the Advertising World helping clients such as Maserati, Verizon, Reebok, and Chase Bank. His experience in advertising has helped lettrs™ develop Brand Strategy and Communication.

Zaki Bernoussi
Lead Editor

Rooted in linguistics, literature and entrepreneurship, Zaki Bernoussi comes from a multicultural background where language and global affairs are consistent topics at the dinner table. With a BA in English Literature and a minor in Business from the University of North Carolina at Greensboro, he has had professional experience both in digital marketing and digital advertising, on the editing, copywriting and marketing side.

Araceli Blasco
Co-founder

Co-founder and “chief paperist” Araceli Blasco is an accomplished mother, letter writer, and paper expert from Madrid Spain. She began creating unusual and tasteful letter experiences for friends and has since applied the craft of classical letter treatments to writers across 109 different countries. She is a graduate of Madrid University in Economics and has an unofficial doctorate in raising three healthy and happy children in NYC and CT.

John Oliver
Finance & Operations

John Oliver is a senior executive with experience in Information Technology, Business Development, Corporate Finance and Supply Chain Management. He is a graduate of West Point (BS) and Yale (MBA) and is a Veteran of Operation Desert Storm. He previously worked at Goldman Sachs, United Technologies, Building Protection Systems, Inc. and Digital Footbridge, where he was a Co-Founder. He is currently a board member of The Agile Brigade and resides in Richmond, Virginia.

Stan Killian
Business Development

Business Development letterist Stan Killian hails from Texas, lives in Brooklyn, and is an accomplished jazz musician and start up strategist.

Blake Bartkiewicz
Co-founder

Blake Bartkiewicz is an honors student at Canton High School who will be attending Avon Old Farms school in the Fall. He is bi-lingual, having lived and been schooled in Madrid, Spain, and he was recently inducted into the Spanish National Honor Society for his leadership in language and academic excellence.  Blake is a co-founder of www.lettrs.com, a cloud based platform to revive and reinvent letter writing for the Digital (and Postal) Age.

Marta LaRock
Brand Strategist

Advisory Board

Marta has been building brands for over 25 years, feeding her passion to tell brand stories, build emotional bonds, create communications for a changing world and mentor planners. Marta joins lettrs from McGarryBowen and Ogilvy & Mather. Prior to Ogilvy, Marta was EVP, Head of Planning at TracyLocke where she discovered a love for shopper marketing and EVP, Head of Planning for Publicis NY, where she helped to launch Crest White Strips for Procter and Gamble.

Vint Cerf
VP and Chief Internet Evangelist at Google

Advisory Board

*Non-compensated
Mr Cerf is an American computer scientist, who is recognized as one of “the fathers of the Internet”, sharing this title with American computer scientist Bob Kahn. During 2012 he was inducted into the Internet Hall of Fame. In 2013, Cerf was one of five Internet and Web pioneers awarded the inaugural Queen Elizabeth Prize for Engineering.

Rob Gordon
Former Undersecretary of Defense and Education. CSO at APX-Labs

Advisory Board

Mr Gordon is an American business executive. He is the Chief Strategy Officer for APX Labs and the former Deputy Assistant and Deputy Under Secretary of Defense for Military Community and Family Policy, appointed the Deputy Under Secretary of Defense by Secretary of Defense Robert Gates on July 19, 2010.

Douglas C. Doan
Financial Investor & Advisor

Advisory Board

Doug is an active Angel Investor and helps entrepreneurs start and run successful businesses. Two of the companies launched over the past four years are now growing rapidly and have achieved revenues in excess of $100 million. Doug’s primary focus is to help graduates of the U.S. Military Academies (West Point, Annapolis, Coast Guard and Air Force) by providing the seed and early stage, start-up capital to launch their own businesses.

Kelly Perdew
CEO and Co-Founder
of TargetClose

Advisory Board

Kelly is the CEO and Co-Founder of TargetClose, a West Point distinguished graduate, and previous investor in LinkedIn, Klout, and TroopID. In June 2006, Kelly received a Presidential Appointment from President George W. Bush to the Council on Service and Civic Participation.

John G. Callan
Founder and Chairman of the PostalVision 2020 Initiative

Advisory Board

John is Co-founder and Managing Director of strategy consultancy Ursa Major Associates LLC; Founder and Chairman of the PostalVision 2020 Initiative; and a recognized thought -leader in the global postal-parcel-logistics space.

Greg Wilcox
Leadership Associate


lettrs intern, high school student, writer, and Boy Scout.  Through personal initiative, progress in literacy, and writing creativity, Greg was the recipient of the first lettrs Leadership Award at his school, Oliver Wolcott Tech, in Torrington, CT.

Justin Fortier
Leadership Associate


Justin is a Senior at Canton High School. He spends the majority of his time involved in the community. He is the Student representative to the Board of Education and volunteers regularly with the Special Olympics. His favorite place to write from is the beach, but he picks up a pen just about everywhere.