The Global Inspiration of Desert Dancer
In the volatile political and social climate of 2009 Tehran, Afshin Ghaffarian (Reece Ritchie) and a group of dancers start a secret dance company in the Iranian desert, far from the prying eyes of the government police. Along with a woman named Elaheh (Freida Pinto) who helps them refine their skills, Afshin and his company use what little Internet they can access to learn moves from banned videos starring legends like Michael Jackson, Gene Kelly and Rudolf Nureyev.
“The story of Afshin is a message that is universal and timeless, and we hope to spread that desire for freedom in the words of others through lettrs.” – Director Richard Raymond
720M SocialStamp™ Views
Join the lettrs community in writing a letter about what freedom means to you.
Soumita Roy Choudhury
“True sense of freedom is only understood when you free yourself from hatred.”
“We all have such beautiful minds and we all should let each other know what we think, even if we don’t have the same thoughts.”
“With freedom, we should be carefull that our freedom doesn’t mess up with the freedom of others.”
“Are people truly free? Or are we, and will always be, bonded by things that are beyond our capability of changing?”
Carlana V. Perla
“The most precious treasure that a human being can have is Freedom.”
The Desert Dancer Collection
Freedom. Some die for it, others dance for it. lettrs is proud to partner with Desert Dancer, based on the inspiring true story of a young, self-taught dancer in Iran, Afshin Ghaffarian, who risked his life for his dream to become a dancer despite a nationwide dancing ban.
Freedom Takes Courage
Desert Dancer celebrates the ambition of a dancer who risked it all. Prepare to be inspired and moved by this courageous story.
Dare To be Free
Afshin risked it all for the freedom of expression. What freedoms would you take a risk for?
Find Your Voice
Some express themselves through language, others through music; still others through dance. Your voice, how do you express it?
Freedom is up to you. Your actions speak for your freedom.
Freedom Takes Courage
Be courageous. Be free.
Follow Your Dream
Afshin and Elaheh dreamed to dance. A dream like that is always worth fighting for.
What Others Are Saying
“I am delighted to engage globally around this story of personal expression and freedom, the story of Afshin is a message that is universal and timeless, and we hope to spread that desire for freedom in the words of others through lettrs.” – Director Richard Raymond
“As a former Army officer who wrote letters from the Middle East in 1991, I believe that it’s important for people to be able to express themselves and connect with others to share meaningful social messages, partnering with Relativity on this film will bring this powerful message of freedom alive and inspire fans to exchange ideas and experiences in an innovative way through our social messaging platform.” – Drew Bartkiewicz
“This unique partnership with lettrs helps us share the powerful story of Desert Dancer with a global audience through meaningful, customized digital messaging, We are always looking for new ways to connect with consumers. The worldly outlook of lettrs users, combined with the fun mix of old-fashioned letter writing and new technology, make this a standout promotion to reach the perfect audience for this film.” – Liz Jones